Making your brand and your product known in an over crowded market is challenging, and with buyers tough to reach and web traffic to your website hard to build, maybe you should be thinking differently with your approach?
Direct sales and mass customization are two channels that have been heavily utilized […]
Whether you are delivering, once, twice or three times a season, the way you plan and execute the development and production of your collection needs to be both documented and shared internally, ideally from the start.
Here’s why:
I recently worked with an accessory company who had grown quickly and organically over […]
If you are working on a new collection right now you should have, or should be, building out your ‘Key Dates’ or ‘Time & Action’ plan for the new season.
The key dates is the backbone to your collection and is an important set of deadlines from the start of development […]
Originally published a year ago, the concept for any fashion collection is the creative starting point. Here’s a reminder on my top tips:
What is a concept?
A concept is the design direction for the colour, shape, mood and fabric for any fashion collection, and is created at the beginning of the […]
Factories:
Without factories the world would have no ‘stuff’, it really is a simple as that; we would have no clothes, no toys, no cars and no books. Referring to themselves as factories, manufacturers, vendors or sources, they are all technically the same entity: they all produce items that are sold […]
What do you mean by Information flow?
The creation, design, development and production of a collection involve the generation, sharing and distribution of a huge amount of information. The information flow from the start of the development process to the end of production is a crucial element for the successful internal […]
Fabric: What’s the big deal?
Without fabric there would be no garment. You could have the best design in the world, but without fabric it can’t be realized. Making a judgment call on which fabrics to use and for which garment is a skill, and it is one that can be […]