Book

Inside the industry tips #1: The fashion concept

By |October 10th, 2014|

Originally published a year ago, the concept for any fashion collection is the creative starting point. Here’s a reminder on my top tips:

What is a concept?

A concept is the design direction for the colour, shape, mood and fabric for any fashion collection, and is created at the beginning of the […]

Do you think a whale knows what a sock is?

By |March 17th, 2013|

2 years ago I wrote a book. I had an idea, I said I was going to write it and I wrote it. Here are the whats, whys and hows of the process.

The book, Blue is the New Black, is a fashion industry book which is a guide to developing […]