concept

From Inspiration to Collection: Where do the ideas come from?

By |December 9th, 2014|

Some fashion brands deliver new collections twice a year, some every three months and some monthly, and whilst it’s often one designer who heads up a brand, behind every jacket, purse or shoe, there is a large team, working hard to develop and produce the goods in the right colour […]

Inside the industry tips #1: The fashion concept

By |October 10th, 2014|

Originally published a year ago, the concept for any fashion collection is the creative starting point. Here’s a reminder on my top tips:

What is a concept?

A concept is the design direction for the colour, shape, mood and fabric for any fashion collection, and is created at the beginning of the […]