8 months ago I quit my job at a fashion Startup with an idea to create a series of eLearning workshops, based on my book, and focusing on the product development process.
After 20+ years in the fashion industry I felt it my duty (oh, how noble of me) to […]
Making your brand and your product known in an over crowded market is challenging, and with buyers tough to reach and web traffic to your website hard to build, maybe you should be thinking differently with your approach?
Direct sales and mass customization are two channels that have been heavily utilized […]
Some fashion brands deliver new collections twice a year, some every three months and some monthly, and whilst it’s often one designer who heads up a brand, behind every jacket, purse or shoe, there is a large team, working hard to develop and produce the goods in the right colour […]
Whether you are delivering, once, twice or three times a season, the way you plan and execute the development and production of your collection needs to be both documented and shared internally, ideally from the start.
Here’s why:
I recently worked with an accessory company who had grown quickly and organically over […]
If you are working on a new collection right now you should have, or should be, building out your ‘Key Dates’ or ‘Time & Action’ plan for the new season.
The key dates is the backbone to your collection and is an important set of deadlines from the start of development […]
Over the past 10 years I have found myself shoe horned into a niche area of the Fashion Industry that works with small brands, new divisions of existing brands or Startups. Not that i’m complaining as this for me is by far the most exciting area to be in: Starting […]
Factories:
Without factories the world would have no ‘stuff’, it really is a simple as that; we would have no clothes, no toys, no cars and no books. Referring to themselves as factories, manufacturers, vendors or sources, they are all technically the same entity: they all produce items that are sold […]