8 months ago I quit my job at a fashion Startup with an idea to create a series of eLearning workshops, based on my book, and focusing on the product development process.
After 20+ years in the fashion industry I felt it my duty (oh, how noble of me) to […]
Making your brand and your product known in an over crowded market is challenging, and with buyers tough to reach and web traffic to your website hard to build, maybe you should be thinking differently with your approach?
Direct sales and mass customization are two channels that have been heavily utilized […]
Some fashion brands deliver new collections twice a year, some every three months and some monthly, and whilst it’s often one designer who heads up a brand, behind every jacket, purse or shoe, there is a large team, working hard to develop and produce the goods in the right colour […]
Whether you are delivering, once, twice or three times a season, the way you plan and execute the development and production of your collection needs to be both documented and shared internally, ideally from the start.
Here’s why:
I recently worked with an accessory company who had grown quickly and organically over […]
Over the past 10 years I have found myself shoe horned into a niche area of the Fashion Industry that works with small brands, new divisions of existing brands or Startups. Not that i’m complaining as this for me is by far the most exciting area to be in: Starting […]
Originally published a year ago, the concept for any fashion collection is the creative starting point. Here’s a reminder on my top tips:
What is a concept?
A concept is the design direction for the colour, shape, mood and fabric for any fashion collection, and is created at the beginning of the […]
Factories:
Without factories the world would have no ‘stuff’, it really is a simple as that; we would have no clothes, no toys, no cars and no books. Referring to themselves as factories, manufacturers, vendors or sources, they are all technically the same entity: they all produce items that are sold […]
What do you mean by Information flow?
The creation, design, development and production of a collection involve the generation, sharing and distribution of a huge amount of information. The information flow from the start of the development process to the end of production is a crucial element for the successful internal […]