8 months ago I quit my job at a fashion Startup with an idea to create a series of eLearning workshops, based on my book, and focusing on the product development process.
After 20+ years in the fashion industry I felt it my duty (oh, how noble of me) to […]
Making your brand and your product known in an over crowded market is challenging, and with buyers tough to reach and web traffic to your website hard to build, maybe you should be thinking differently with your approach?
Direct sales and mass customization are two channels that have been heavily utilized […]
Whether you are delivering, once, twice or three times a season, the way you plan and execute the development and production of your collection needs to be both documented and shared internally, ideally from the start.
Here’s why:
I recently worked with an accessory company who had grown quickly and organically over […]
Over the past 10 years I have found myself shoe horned into a niche area of the Fashion Industry that works with small brands, new divisions of existing brands or Startups. Not that i’m complaining as this for me is by far the most exciting area to be in: Starting […]
Originally published a year ago, the concept for any fashion collection is the creative starting point. Here’s a reminder on my top tips:
What is a concept?
A concept is the design direction for the colour, shape, mood and fabric for any fashion collection, and is created at the beginning of the […]
2 years ago I wrote a book. I had an idea, I said I was going to write it and I wrote it. Here are the whats, whys and hows of the process.
The book, Blue is the New Black, is a fashion industry book which is a guide to developing […]
“What I’ve learned about working with a big company like Jil Sander is how important the structure is. You can have ideas and you can have money, but if the structure isn’t right, if everybody at design and management and marketing and sales isn’t in the same key, it’s not […]