Some news on the eco-ness of the denim world:
Hats off, or rather pants down to Jeanologia who have launched a water free bleaching process for denim.
Apparently, ‘if every company were to adopt their machine, the amount of water saved could supply the entire country of Spain with clean drinking water for 8 months.’
On the same denim trip check in on -buildinggreen.com
These denim dudes have found a way to use recycled denim to create cotton insulation products.. This maybe my route to Grand Designs Kevin McCloud..