Just a teeny tiny blog post this time as I wanted to share something with you that i heard yesterday…
A talented intern working for a large sportswear brand has just completed her fashion studies. As part of her final project she has decided to present a womens wear accessory concept and range.
Using the company where she interns for inspiration, she decides that another price level is needed, so one price point above the sportswear line, but lower than a catwalk line.
Her presentation looked amazing, it was clear, professional and precise so much so that the sportswear company discussed had considered using some of the aspects for their own research.
The college however, failed her, as they didn’t quite ‘get’ the concept.
anonymous fashion college, you are training people, not only to aspire to great levels of creativity and design but also to work professionally in the industry, to be commercial, to understand processes and to be market relevant. Maybe you should look outside the box a little and not just focus on the crazy avant guard.